01
Disconnected from the market
Chefs are not connected to the labour market and rely on personal effort through Instagram and Snapchat pages.
100% Saudi platform · Vision 2030
The first Saudi app dedicated to elevating the quality of life of chefs
Chef House brings classified professional chefs to your home: pick your dishes, and the chef cooks them in your kitchen, serves them and cleans up, at prices that suit every customer.
Coming soon onApp StoreComing soon onGoogle Play
- Free registration for chefs
- Six transparent chef tiers
- Loyalty points on every visit
Vision 2030
100% Saudi platform serving Vision 2030
Creating decent jobs for citizens and residents and elevating their quality of life.
100%
Saudi platform
6
Chef tiers
EN · ع
Bilingual
Current situation
An urgent need for a quality-of-life framework for chefs
There is an urgent need for a comprehensive, integrated methodology for quality-of-life frameworks focused on Saudi and resident chefs in the Kingdom.
- 02
Strong purchasing power
Saudi consumers have strong purchasing power when it comes to spending on food.
- 03
Repetitive food options
Consumers face weak and repetitive food options.
- 04
No home for Saudi food culture
No platform supports publishing and marketing Saudi food culture to citizens and residents.
- 05
No reliable chef data
No continuously updated database or statistics on Saudi chefs and their experience levels.
- 06
Hidden talent
A gap in discovering and marketing distinguished chefs, especially Saudis working in hotels.
Added value
Our goals
The Chef House team commits to:
A local product with a sharing economy
Build a local product with a sharing economy that contributes to Saudi GDP.
Showcase culinary talent
Make it easy to showcase and market distinguished competencies and skills in the culinary sector, and raise quality of life.
Support and enablement
Provide support and enablement to create decent jobs for citizens and residents, and a sustainable source of income.
Vision & mission
Why Chef House exists
Our vision
Elevating the quality of culinary life.
Our mission
Create a unique and innovative culinary experience by professional chefs at prices that suit every customer.
How it works
Simple for customers. Rewarding for chefs.
A classified chef comes to your home, cooks in your kitchen, serves your table and leaves the kitchen clean.
- Step 01
Pick dishes from a classified chef
Browse chefs by city, cuisine and tier, then choose the dishes you want from their menu.
- Step 02
Choose who brings the ingredients
Every dish shows clear prices. Pick what suits you:
The chef brings them
The chef buys and brings the ingredients; their cost is added to the cooking price.
I have them ready
Prepare the ingredients from the list in the app and pay the cooking price only.
Cook with what I have
Describe what is in your kitchen and what you would like; the chef sends a quote before you pay.
- Step 03
The chef cooks at your home
The chef arrives at your booked time, cooks your dishes in your kitchen, serves them and cleans the kitchen before leaving.
Every visit includes
- Cooking in your kitchen
- Serving
- Kitchen cleanup
Transparent pricing
- Cooking price per dish
- Ingredients cost, only if the chef brings them
- The chef's visit fee
- A clear minimum per visit
After the visit, rate the chef and earn loyalty points. Your review feeds the chef's classification.
Technical solution
A 100% Saudi platform and app, on mobile and web
Built to raise quality for customers and give chefs a trusted, measurable path to grow.
Customer feedback & ratings
Customers rate the dining experience, the chefs and their signature dishes, and leave comments that raise quality.
Trusted data source
A verified, continuously updated source of data on chefs in Saudi Arabia, analysed to meet customer needs.
Easy integration
Simple integration and linking with any technical system.
Continuous improvement
Periodic reports on chef development and improvement, and on improving the customer experience.
Chef classification
A transparent, merit-based ladder
Every chef is scored on four weighted criteria. The score places them in one of six tiers, each with its own uniform colour.
The four criteria
40%Weight
Years of experience in cooking
- High
- More than 12 years
- Medium
- 6–11 years
- Low
- Less than 5 years
40%Weight
Customer satisfaction (chef rating)
- High
- 71% – 100%
- Medium
- 51% – 70%
- Low
- Below 50%
10%Weight
Countries worked in
- High
- More than 6 countries
- Medium
- 3–5 countries
- Low
- Fewer than 2 countries
10%Weight
Total annual sales
- High
- Above 1M SAR
- Medium
- 500k – 1M SAR
- Low
- Below 499k SAR
Six tiers, six uniform colours
Higher tiers earn more stars and a distinctive chef uniform.
- Uniform colour #9F8504
Icon Chef
90–100%
- Uniform colour #004387
Global ChefSimulated
75–89%
- Uniform colour #9A001B
Expert Chef
60–74%
- Uniform colour #A9A9A9
Distinguished Chef
50–59%
- Uniform colour #007FA8
Promising Chef
40–49%
- Uniform colour #BC7800
Beginner Chef
< 40%
Score simulator
Move the sliders to see how a chef would be classified.
79%Estimated score
Tier
Global Chef
11 more points to reach Icon Chef
8 years
Medium · 6–11 years26 / 40 pts
86%
High · 71% – 100%40 / 40 pts
3 countries
Medium · 3–5 countries6.5 / 10 pts
SAR 650,000
Medium · 500k – 1M SAR6.5 / 10 pts
Simulator band factors: High 1.0 · Medium 0.65 · Low 0.3
Trainees and productive families start as Beginner Chefs and enter the classification after one year of work.
Live on Chef House
Chefs available for home visits
Real classified chefs from the platform, pulled live from Chef House.
Business model
Fair for chefs, valuable for customers
A simple model that keeps joining free for chefs and rewards customers for coming back.
Chefs
Free
registration
Free registration
Joining Chef House costs chefs nothing.
Marketing
The platform markets chefs and their signature dishes to customers.
Uniform fees
Chefs purchase their tier-coloured uniform; Chef House earns a 20% profit by agreement with the specialised design company.
Customers
20%
commission per visit
20% commission
A 20% platform commission on the value of each home visit.
Loyalty programme
Points on every visit, redeemable for rewards.
Diverse options & professional chefs
A wide choice of cuisines from classified professional chefs.
Future steps
Events & community
Bringing chefs and food lovers together, online and across every region.
TikTok challenge
Find the best chefs, one challenge at a time
Competitions and challenges on TikTok to discover the best chefs and bring their talent to a national audience.
#ChefHouseChallenge
Seasonal eventThe best chefs in every region
A seasonal event for the best chefs in every region: chef competitions, offers from food-service companies and cooking-themed activities.
- Central
- Western
- Eastern
- Southern
- Northern
Our promise in numbers
Ambitious targets, measurable impact
What Chef House is committed to achieving for the Kingdom's culinary sector.
100,000+
Job opportunities for Saudi chefs, men and women
1,000,000+
Customers served
20,000+
Chefs trained every year through partnerships
5,000+
Productive families developed and qualified for professional cooking
Required support
Partnerships that build a national culinary workforce
Two initiatives that turn training into jobs and launch Chef House nationwide.
Training partnership
Technical and Vocational Training Corporation (TVTC)
A partnership to support the local product and provide data to culinary training institutes, qualifying Saudi chefs for the labour market, with the goal of creating jobs for them in Chef House.
Launch
National media campaign
A joint national media campaign to launch the product and explain its goals.
Get the app
Chef House, wherever you are
Use Chef House in your browser today, or install the phone app on your home screen.
Web app
For desktop
The full Chef House experience in your browser: discover chefs, book home visits and follow every visit.
Phone app
Installable, mobile-optimised
Add Chef House to your home screen for a fast, app-like experience on any phone.
Scan to open on your phone
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